SA Data

Content marketing is big business, and it can be used to help give your site a bigger advantage. However, the competition for online eyeballs has never been more intense. Every day you wake up, there are thousands of articles, blog posts, and infographics published in your niche, all vying for a ...

While some may complain that they won't see results from their SEO approach right away, that's not the purpose of search engine optimization. If you're willing to put in the time and money to improve and maintain your company's SEO, you'll see results for a long time with a significant return on ...

I like the idea that marketing should accompany the sales process. In SMEs this is especially evident because it is the most direct way to obtain a return on investment.

The marketing of an SME that sells to large companies must generate leads. I'll tell you more... it must generate a pipeline ...

We have already mentioned some tactics to optimize during the first months of next year. Now, let's mention the trends predicted by Deloitte, which refer more to the strategic level:

Purpose : To know why we exist as a company, who we serve and how. Clients and consumers are increasingly demanding ...

This type of strategy is widely used in B2B companies that have consultative sales models , that sell high-ticket solutions and where sales processes tend to be relatively long (from 3 months to 12 months).

This is a differentiated strategy in the sense that it allows you to personalize and ...