SA Data

For marketing, this type of relationship strengthens users' trust in brands and allows them to offer a more meaningful and engaging experience throughout the customer's purchasing journey .

And how can your company prepare for this cookieless future in Digital Marketing? If you base your decisions ...

Important note: the story I'm about to tell you concerns a marketing material originally aimed at a Brazilian audience, which will eventually be published in Spanish as well.

A few months ago, I published an interactive ebook called " Build a Lead Generation Machine ."

Despite its interactivity ...

Daily log
It’s easy to lose track of time when you’re working from home. The days fly by, and while it makes Mondays less miserable, it also makes Fridays less exciting. This is usually where the routine sets in, with little excitement or variation in your days.

How to escape? We are still ...

Another thing is the CTA (Call to Action) . Although the idea was to create an illusion of reading in first person, I was the one offering something. That's why the CTA phrase "Build my buyer persona" was too vague and random.

Here is the new version of the copy:

Did I reinvent the wheel here ...

A more efficient story that is shorter or simpler will be infinitely more effective than a longer, more elaborate story that feels rushed or incomplete because the team behind it ran out of time or resources.

#5. Keep track of your results
No matter how creative or innovative, every good marketing ...

Whether you're watching, dancing or doing other challenges in front of your phone's camera, a TikTok trend has probably caught your (and your customers') attention at some point over the past few months, thanks to its dynamic format.

Be social, don't hold back!
As social media is growing rapidly ...

UX inaccuracies
Have your team put themselves in your visitors' shoes to test every aspect of the browsing experience:
Imagine you've never visited your site. Try to break it.
Please compile any errors you find and report them to the developers as soon as possible to keep your site visitors close ...

The New York Times' most popular piece of content of 2013 wasn't an article—it was a dialect quiz . They now have a weekly quiz section, The News Quiz , that runs every Friday and will test readers' knowledge of the week's headlines.

But capturing people’s attention is just the first step. For a ...

A more focused strategy with clear priorities. A clear purpose provides guidelines on what a company should and should not do.
Ability to attract and retain staff, and keep them motivated. The desire for more meaningful work (think 'The Great Resignation') will continue to grow, particularly among ...

You should have a corporate website to concentrate all the information related to your company and your offerings. One page per product category will do the trick. In addition, you should use or update your Google Business Profile, making sure to include:

user ratings and comments.
How to Build ...